3 Tips for Increasing Your Law Firm’s Conversion Rate
While it may seem tedious, even the smallest changes you make to your law firm’s website have the power to change the clients that come across your desk. Even something as simple as altering your...
View Article8 Tips For Effective Law Firm Email Marketing
Your law firm’s website is starting to have a positive impact on your bottom line. You’re seeing the “Contact Us” form filled out, phone calls have increased and it’s clear that this investment is...
View Article3 Tips for Managing Law Firm Coronavirus Marketing
Promoting any kind of business is tricky during hard times and the COVID-19 lockdown in the United States and abroad is no different. But the problem is perhaps even more acute for lawyers. The topics...
View ArticleToday’s Digital Marketing Can Stop Tomorrow’s Law Firm Layoffs
Law firm layoffs swept the industry during the Great Recession of 2008. Upwards of 10 thousand lawyers lost their jobs. No one knows for sure what the post-COVID-19 lockdown landscape will look like....
View ArticleCompetitor Analysis Benefits for Law Firms & How to Get Them
You know better than anyone just how competitive the legal field is. It’s hard to get clients and build a loyal base; once you’re there, it’s a fight to keep that base and grow it. A key part of any...
View ArticleWhat Factors Impact a Law Firm’s SEO Budget & What You Get
You know that good search engine optimization (SEO) is important to your law firm’s visibility. You’re on top of the marketing trends and from personal experience you know how often people ask Google...
View ArticleLaw Firm Naming Rules: What You Can & Can’t Be Called
It’s the most basic existential question for a law office, at least from a marketing perspective: what do you name the firm? This name will be on your business cards, your letterhead and it will be...
View ArticleTop Holiday Marketing Tips For Law Firms
As Christmas and the holidays get closer, people become busy and dealing with legal matters aren’t typically their first priority. But that doesn’t mean any problems or questions they have aren’t...
View ArticleLaw Firm Marketing for Spanish Speaking Clients
The Spanish-speaking community is a fast growing one in the United States, especially in big states—like California, Texas, Florida—and other border states, such as Arizona and New Mexico. Law firms in...
View Article3 Important Tips on Law Firm Marketing Compliance
Marketing ethics are vital in any industry, but the legal field has particularly high standards they expect attorneys to meet when presenting themselves to the public. Here are 3 important tips on law...
View ArticleLegal Marketing Budget Issues: What to Spend & How to Spend It
Deciding how much to spend on marketing and outreach is a tough decision. In difficult economic times, getting a law firm to loosen the purse strings might be a challenge. There are a number of factors...
View ArticleBest Practices for Small Law Firm Marketing
If you work in a small law firm, the odds are pretty good that you know marketing is a significant challenge. In fact, based on a recent study, we can place the odds at 75 percent that you know getting...
View ArticleSimple Legal Marketing Budget Tips to Stretch Your Dollar
Did you know that fewer than half of law firms have a defined marketing budget, and that the portion drops all the way to 14 percent for solo law offices? The simple act of defining your marketing...
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